The very first Indian Couture Experience, or ICE — a fashion pop-up event — launched in Hong Kong, Kennedy Town at the Smithfield Collective on Saturday.
The event featured twenty innovative fashion designers and craftsmanship from India, including luxury handcrafted jewelry brand Prerto as well as clothing brands Zoraya and Pariah by Pranami.
ICE is sponsored by The Greenroom Creative, a company that offers services in innovative business to drive growth and success. Nevertheless, ICE aims to explore and celebrate Gen Y designers of India with the rest of the world.
While ICE in Hong Kong marked the start of the fashion tour, it was also the first time that Smithfield Collective, the event venue and collective worklab, hosted a fashion event, according to Stephanie Tsui, Smithfield Collective’s community develop and communication manager. The coworking space was established a year ago in Kennedy Town as Hong Kong’s first of its kind, promoting entrepreneurship in the Asia Pacific region.
“It’s quite fun to transform our workspace into an entirely different space,” Tsui said. Typically, the event is utilized for seminar talks, yoga classes or DIY workshops, Tsui noted. The fashion pop-up event, however, required the collective worklab to clear out a lot more space.
Many interested students as well as prospective buyers lingered around the displays of clothing and jewelry. Luisa Baudry, a student from The Chinese University of Hong Kong majoring in business, heard about the event from Facebook and was curious to check out Indian designs. One of her favorite designers from the event was Shyamal & Bhumika because of its intricate details on all its clothing pieces, Baudry said.
In addition, Shyamal & Bhumika debuted in Hong Kong for the very first time its Spring Summer 2017 collection, said Sejan Bharucha, the business development manager.
The day long fashion pop-up event concluded with a beauty workshop. ICE will continue to make its way around the globe, sharing unique designs of Indian fashion with additional tour stops in New York and Melbourne.
Writer : Roann Pao
Editor : Lucie Jung